DeepSeek AI Usage Stats

Founded in 2023, DeepSeek is a Chinese AI startup known for its new chatbot beating many existing models and rivaling dominance of ChatGPT.

Since the public release of DeepSeek-R1 on January 20, the startup attracted worldwide attention thanks to its reported cost-efficient model outpacing leading US-based AI chatbots.

Today, DeepSeek ranks as the #1 most downloaded app in the App Store in over 160 countries and has been downloaded more than 2.6 million across App Store and Google Play.

AI chatbot by DeepSeek is currently one of the fastest-growing tech products but as a private company, they don’t disclose many details. We plan to update this page as more information is available.

Key DeepSeek Stats

DeepSeek app has been downloaded over 4.3 million times to date.
China, the United States, and Russia are the largest markets for DeepSeek accounting for 42.3% of DeepSeek iOS app downloads.
DeekSeek website unique visitors per week amounted to 5.1 million.
DeepSeek has an estimated 6-8 million users.

DeepSeek App Downloads

As of January 27 2025, the DeepSeek AI app has been downloaded over 4.3 million times worldwide across Google Play and App Store to date.

Downloads from the DeepSeek AI app from Google Play amounted to 2.4 million times, with the remaining 1.9 million downloads from the App Store.

Here’s a detailed breakdown of DeepSeek app daily downloads since January 20 2025 across Google Play and App Store:

Date
DeepSeek App Downloads

January 20, 2025
78,674

January 21, 2025
128,942

January 22, 2025
197,342

January 23, 2025
242,258

January 24, 2025
283,510

January 25, 2025
431,165

January 26, 2025
677,870

January 27, 2025
1,855,689

Source: Appfigures

DeepSeek Website Unique Visitors

As of January 13 – 19 2025, DeekSeek had 5.1 million unique website visitors, up from 4.9 million unique website visitors during the previous week (January 6 – 12 2025).

Source: Semrush

DeepSeek Number of Users

Our analysis of multiple sources suggests that the current worldwide user base of DeepSeek varies between 6 – 8 million.

At the moment, DeepSeek restricts new registrations due to reported cyberattacks on the services which may impact the total number of DeepSeek users.

Note: As of the moment of preparing this post, there’s no publicly available data on the number of users from DeepSeek. Our estimates are based on traffic and app downloads estimates.

Sources: Backlinko analysis of Appfigures, Semrush data

DeepSeek User Demographics

According to the latest estimates, DeepSeek’s audience mainly consists of younger users aged 18-24 years old accounting for 42.5% of total audience among iOS users and 50.4% among Android users.

Here’s detailed breakdown of DeepSeekers by age across Android and iOS devices:

Age Group
iOS
Android

18-24
42.5%
50.4%

25-34
23.9%
16.5%

35-49
11.9%
14.5%

50-64
21.6%
17.8%

65+
0.0%
0.8%

On both platforms, DeepSeek’s user base leans male.

Source: Appfigures

DeepSeek iOS App Users by Country

According to recent estimates, the top 3 markets of DeepSeek iOS app downloads are China, the US and Russia, combined accounting for 42.3% of all app downloads.

Here’s a detailed breakdown of DeepSeek downloads from App Store by country as of January 26, 2025:

Country
DeepSeek iOS App Downloads Worldwide (Share of Total)

China
391,765 (20.1%)

United States
316,440 (16.2%)

Russia
117,963 (6.0%)

Saudi Arabia
66,505 (3.4%)

Brazil
64,046 (3.3%)

United Kingdom
56,515 (2.9%)

Germany
52,779 (2.7%)

India
50,975 (2.6%)

France
48,206 (2.5%)

Turkey
45,700 (2.3%)

Source: Appfigures

DeepSeek Website Unique Visitors by Country

As of January 13 – 19, 2025, China, the US and Russia are the largest markets for DeepSeek accounting for 48.1% of all unique visitors to the DeepSeek website.

Here’s a detailed breakdown by country, including unique visitors share:

Country
DeepSeek Website Weekly Unique Visitors (Share of Total)

China
1,100,000 (21.81%)

Russia
411,300 (8.09%)

United States
234,000 (4.6%)

India
118,300 (2.33%)

Bangladesh
11,900 (0.24%)

Source: Semrush

The post DeepSeek AI Usage Stats appeared first on Backlinko.

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