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January 2025

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Marketing

How I Use Content Scoring to Make Posts My Audience Loves

Jan 16, 2025 Comment on How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of

Marketing

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Jan 16, 2025 Comment on Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the

Finance

6 Social Listening Tools and What They’re Best for (With Alternatives)

Jan 16, 2025 Comment on 6 Social Listening Tools and What They’re Best for (With Alternatives)

Social listening is the art and science of monitoring what your buyers and potential customers

Marketing

Building a process culture

Jan 16, 2025 Comment on Building a process culture

Process is the investment we make in inefficiency now to prevent errors from costing us

Marketing

Could TikTok Be Banned… Today?

Jan 15, 2025 Comment on Could TikTok Be Banned… Today?

What we know right now: TikTok will be banned this Sunday, January 19th if it

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Posts

  • The relentless math of the long tail
  • I Had 1,000+ Pokémon Cards to Sell — So I Built an App That Lists Them in My Store and Promotes Them via Buffer
  • Degrees of freedom
  • The nature of launch day
  • The troll button
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