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2024

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Marketing

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

Nov 11, 2024 Comment on How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads

Finance

How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

Nov 11, 2024 Comment on How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

Truth: There aren’t any ‘100% success guaranteed’ tactics to go viral on TikTok. There’s no

Marketing

“What should I do now?”

Nov 11, 2024 Comment on “What should I do now?”

We’ve forgotten how often society had an answer for that question. Perhaps our shift away

Marketing

Ice sculpture

Nov 10, 2024 Comment on Ice sculpture

There are very few activities that are fully reversible. Ice sculpture might be one of

Marketing

Dumbing it down

Nov 9, 2024 Comment on Dumbing it down

There’s a lot of pressure to make things dumber. Better to make it dumb than

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Posts

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  • Our practice
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