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Highlights from today’s newsletter:

◾ How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions
◾ Reaching Consumers in the Age of AI: What You Need to Know About Search and Social Media
◾ Inspired by Steven Bartlett’s Work: Does Your Brand Pass the “Wallpaper Test”?

EDITOR’S PICK

#STRATEGY

How 2024’s Top Campaigns Are Teaching Marketers to Create Lasting Impressions

How do you turn a marketing campaign into emotional connection and brand loyalty?You make it resonate with people’s hearts and memories.That’s exactly what the top campaigns of 2024 are doing, from British Airways tugging at our wanderlust to Surreal Cereal’s cheeky celebrity twist. These great ads are emotional journeys that stick with you long after you’ve scrolled past.

Read on to discover the secrets behind 2024 campaigns that catch both eyes and wallets!

Surreal Cereal’s campaign

WHAT WE ARE READING

Connecting for Growth: A Makeover for Your Marketing Operating Model

Marketing leaders face increased complexity, requiring a new operating model to drive growth. A global survey highlights gaps in capabilities, particularly in tech-enabled marketing and AI. CMOs must connect teams, enhance governance, and invest in capabilities to achieve a dual agenda of portfolio management and performance. Successful CMOs are creating ecosystems of strategic partnerships and leveraging data analytics to drive decision-making.

Reaching Consumers in the Age of AI: What You Need to Know About Search and Social Media

In the evolving landscape of digital marketing, search engines remain a cornerstone, with 97% of consumers regularly using them in their purchasing journey. However, the rise of AI tools like ChatGPT is notable, particularly among younger demographics, indicating a shift in how information is accessed. Brands must adapt by maintaining a presence in traditional search while aligning content with AI platforms to stay relevant.

A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success

SEO is evolving. Professionals must expand their skill set beyond traditional methods, integrating digital analytics, advertising, content, and social media marketing into their strategies. Cross-channel strategies, especially on platforms like YouTube and LinkedIn, are crucial for visibility and brand awareness. The future of SEO lies in a comprehensive approach, combining various marketing disciplines to achieve success.

TOP VOICE

💭INSIGHTS FROM NIALL RATCLIFFE

The Silent Killer of Brands: Are You Next?

Imagine walking into a room and instantly noticing the artwork, the furniture, maybe even the carpet—yet the wallpaper? Unnoticed.

After spending 1000+ hours studying Steven Bartlett’s work, Ratcliffe came up with the most important lesson he learned—what he called the “Wallpaper Test,” driving a point every marketer should remember: your brand should never blend in.

If your marketing isn’t bold, emotional, or even a little provocative, your message fades into the background. Discover three strategies to make your brand unforgettable in 2024—click to see how you can avoid becoming “just wallpaper.”

🎙 MARTECH SERIES

The Latest Adtech and Martech Innovations Driving Impact in The Ecosystem

Heather Macaulay, President of MadTech, discusses the changing landscape of ad tech and mar tech, emphasizing the importance of first-party data as third-party data declines due to privacy regulations. MadTech’s platform, MadConnect, solves integration problems by providing a secure connector hub for smooth data flow, allowing clients to focus on innovation. The merging of ad tech and mar tech enables holistic strategies, connecting customer data management with real-time ad delivery. AI is key to analyzing data for personalization and optimization, though challenges in building scalable, secure data infrastructures remain.

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