(This month’s Research Round-Up focuses exclusively on the latest edition of the State of Marketing survey by Salesforce. The new Salesforce survey is a large global survey of B2B and B2C marketers, so it provides a broad perspective on the priorities, challenges, and attitudes of the marketing community.)
Salesforce recently published the findings of its latest State of Marketing survey. The latest survey is the ninth edition of the Salesforce research. It was in the field February 5 – March 12, 2024.
Survey Demographics
The survey produced 4,850 responses from marketing decision-makersRespondents were drawn from 30 countries across North America, Latin America, Asia-Pacific, and EuropeRespondents worked in 18 industry verticals50% of the respondents worked in B2C companies, and 50% worked in B2B or B2B2C companies39% of the respondents were VP-level or above50% of the respondents were with mid-market companies (101 – 3,500 employees), 30% were with small and medium-sized companies (1 – 100 employees), and 20% were with large enterprises (over 3,500 employees)