From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide.
Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform.
Here’s a quick summary of what we’ll cover:
Most Followed Accounts on Social Media
Most Followed Accounts on Instagram
Most Followed Accounts on TikTok
Most Subscribed YouTube Channels
Most Followed Accounts on X (Twitter)
Most Followed Accounts on Social Media
With a staggering 738.46 million followers, Cristiano Ronaldo is the most followed individual on social media.
Overall, 5 people have a follower count of more than 500 million across Instagram, TikTok, X (Twitter) and Youtube.
Here’s a current list of the top 5 most followed accounts on social media:
Christiano Ronaldo – 738.46 million
Selena Gomez – 589.36 million
Kylie Jenner – 508.56 million
Justin Bieber – 503.93 million
Leo Messi – 502.31 million
Here’s an extended list of the most followed individuals on social media, including a breakdown by platform:
Rank
Account
Followers (Combined)
Instagram Followers
TikTok Followers
X Followers
1
Cristiano Ronaldo
738.46 million
627.5 million
–
110.96 million
–
2
Selena Gomez
589.36 million
429.65 million
58.8 million
66.31 million
34.6 million
3
Kylie Jenner
508.56 million
400.56 million
56 million
39.9 million
12.1 million
4
Justin Bieber
503.93 million
292.85 million
27.3 million
110.98 million
72.8 million
5
Leo Messi
502.31 million
502.31 million
–
–
–
6
Dwayne Johnson
495.85 million
397.98 million
74.4 million
17.1 million
6.37 million
7
Ariana Grande
468.82 million
380.32 million
34.6 million
–
53.9 million
8
Taylor Swift
461.16 million
283.46 million
25.3 million
95.3 million
57.1 million
9
Kim Kardashian
450.96 million
364.16 million
9.7 million
75.1 million
2 million
10
MrBeast
423.7 million
51.6 million
93.9 million
29.2 million
249 million
11
Beyoncé
367.83 million
320.03 million
5.6 million
15.3 million
26.9 million
12
Khloé Kardashian
340.52 million
310.42 million
–
30.1 million
–
Most Followed Accounts on Instagram
Cristiano Ronaldo is currently the most followed individual account on Instagram with more than 627 million.
Aside from social accounts owned by Meta, Nike is the most followed company account on Instagram with a follower count exceeding 317 million.
Overall, 37 social media accounts on Instagram have more than 100 million followers, including 22 accounts with more than 200 million followers.
Here’s a complete ranking of the top 20 most followed accounts on Instagram:
Rank
Social Media Account
Followers (April 2024)
Followers (April 2023)
1
Instagram
672.07 million
634.49 million
2
Christiano Ronaldo
627.43 million
580.06 million
3
Leo Messi
502.3 million
457.95 million
4
Selena Gomez
429.65 million
412.35 million
5
Kylie
400.57 million
388.29 million
6
Dwayne Johnson
397.98 million
376.31 million
7
Ariana Grande
380.32 million
368.61 million
8
Kim Kardashian
364.17 million
353.49 million
9
Beyoncé
320.03 million
306.78 million
10
Khloé Kardashian
310.43 million
304.98 million
11
Nike
307.15 million
289.66 million
12
Kendall
294.57 million
286.28 million
13
Justin Bieber
292.86 million
287.69 million
14
National Geographic
284.11 million
274.09 million
15
Taylor Swift
283.47 million
256.69 million
16
Virat Kohli
267.85 million
247.05 million
17
Jennifer Lopez
253.43 million
243.42 million
18
Barbie
229.6 million
187.13 million
19
Kourtney Kardashian Barker
224.21 million
219.47 million
20
Neymar Jr
220.63 million
208.25 million
Source: Social Blade
Most Followed Accounts on TikTok
Khabane lame is the most followed individual on TikTok with 161.8 million followers.
Charli D’Amelio currently ranks as the 2nd most popular TikTok creator with 152.9 million followers.
Overall, 27 TikTok creators have more than 50 million followers on the platform.
Here’s a current list of the top 20 most followed accounts on TikTok:
Rank
Social Media Account
Followers (April 2024)
Followers (April 2023)
1
Khabane lame
161.8 million
157.1 million
2
charli d’amelio
152.9 million
150.5 million
3
MrBeast
93.8 million
81.1 million
4
Bella Poarch
93.8 million
92.8 million
5
Addison Rae
88.7 million
88.7 million
6
Zach King
81.3 million
75.9 million
7
Kimberly Loaiza
80.9 million
74.4 million
8
TikTok
79.9 million
71.9 million
9
cznburak
74.9 million
70.6 million
10
The Rock
74.4 million
70.2 million
11
Will Smith
73.8 million
73 million
12
domelipa
73.6 million
66 million
13
BTS
64.5 million
59.3 million
14
Jason Derulo
59.1 million
57.8 million
15
Selena Gomez
58.8 million
58.1 million
16
dixie
56.3 million
57.2 million
17
Kylie Jenner
56 million
52.3 million
18
Spencer X
54.9 million
55.3 million
19
YZ
54.5 million
52.1 million
20
バヤシ🥑Bayashi
54.3 million
47 million
Source: Social Blade
Most Subscribed YouTube Channels
T-Series is the most popular YouTube channel with 262 million subscribers, followed by MrBeast with 248 million subscribers.
MrBeast channel gained 99 million new subscribers over the past year alone, from 149 million in April 2023 to 248 million in April 2024.
To date, 12 YouTube channels have crossed the 100 million subs milestone.
Here’s a detailed list of the most subscribed YouTube channels:
Rank
Channel (Type)
Followers (April 2024)
Followers (April 2023)
1
T-Series (Music)
262 million
241 million
2
MrBeast (Entertainment)
248 million
149 million
3
Youtube Movies (Film)
180 million
165 million
4
Cocomelon – Nursery Rhymes (Education)
173 million
158 million
5
SET India (Entertainment)
170 million
155 million
6
✿ Kids Diana Show (Entertainment)
121 million
110 million
7
Music (Music)
120 million
118 million
8
Vlad and Niki (Entertainment)
115 million
96.5 million
9
Like Nastya (Entertainment)
114 million
105 million
10
PewDiePie (Games)
111 million
111 million
11
Zee Music Company (Music)
106 million
94.6 million
12
WWE (Sports)
100 million
94.6 million
13
Goldmines (Film)
95.7 million
84.8 million
14
Gaming (Games)
93.4 million
93.5 million
15
BLACKPINK (Music)
93.3 million
87.6 million
16
ChuChu TV Nursery Rhymes & Kids Songs (Education)
90.7 million
64.5 million
17
Sony SAB (Entertainment)
90.6 million
80.1 million
18
5-Minute Crafts (Howto)
80.6 million
79.7 million
19
Baby Shark – Pinkfong Kids’ Songs & Stories (Education)
79.7 million
67 million
20
Zee TV (Entertainment)
78.9 million
68.1 million
Entertainment and music channels account for 11 out of the top 20 YouTube channels ranked by subscriber count.
Here’s a detailed breakdown of the top 20 YouTube Channels by category:
Channel Type
Number of Channels
Entertainment
7
Music
4
Education
3
Film
2
Games
2
Sports
1
Howto
1
Source: Social Blade
Most Followed Accounts on X (Twitter)
Elon Musk currently ranks as the most followed account on X (Twitter) with 180 million followers, followed by Barack Obama (131.91 million) and Justin Bieber (110.98 million).
Here’s a table showing the top 20 Twitter users ranked by number of followers:
Rank
Username
Followers (April 2024)
Followers (April 2023)
1
elonmusk
180 million
136.83 million
2
BarackObama
131.91 million
132.79 million
3
justinbieber
110.98 million
113 million
4
Cristiano
110.96 million
108.45 million
5
rihanna
107.95 million
108.32 million
6
katyperry
106.58 million
108.14 million
7
narendramodi
97.03 million
88.2 million
8
taylorswift13
95.3 million
92.61 million
9
realDonaldTrump
87.36 million
87.16 million
10
ladygaga
83.43 million
84.63 million
11
NASA
80.24 million
72.69 million
12
YouTube
79.96 million
78.88 million
13
KimKardashian
75.17 million
75.16 million
14
EllenDeGeneres
74.46 million
76.1 million
15
X
67.82 million
65.66 million
16
selenagomez
66.31 million
67.04 million
17
BillGates
64.51 million
62.53 million
18
cnnbrk
63.88 million
64.04 million
19
neymarjr
63.31 million
62.1 million
20
imVkohli
62.4 million
55.24 million
Source: Social Blade
The post Most Followed Accounts on Social Media appeared first on Backlinko.
