Is Calling Out Rival Brands in Marketing Effective?
Samsung vs Apple. DHL vs FedEx. BMW vs Audi. Brands which have, at some point,
[Research Round-Up] What CEOs Think of Marketing/CMOs and How Much Tech Buyers Trust Marketing
(This month’s Research Round-Up features a study by Boathouse that reveals what CEOs actually think
The illusion of concern
When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives
Problems and the clover
Systemic and existential problems dance their way through three circles: If it’s not solvable, we’ll
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their