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January 2024

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Marketing

Optimized or maximized?

Jan 28, 2024 Comment on Optimized or maximized?

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability,

Marketing

Unaware

Jan 27, 2024 Comment on Unaware

If you don’t realize that you have power, you might not be able to exercise

Marketing

Coercion

Jan 26, 2024 Comment on Coercion

One way to look at power is “you get to tell people what to do.”

Finance

Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer

Jan 25, 2024 Comment on Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer

Buffer has been in business for 13 years now, and we’ve had transparent salaries for

Marketing

5 Ways to Drive Revenue With Your B2B Social Media Strategy

Jan 25, 2024 Comment on 5 Ways to Drive Revenue With Your B2B Social Media Strategy

Social media is not just about creating a buzz; it can be a powerful tool

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Posts

  • B2B Email Marketing: How to use email to drive B2B pipeline growth
  • I went from Wall Street to content creation: Here’s my journey
  • Precision vs. accuracy
  • Winter Website Development in Cincinnati That Won’t Slow You Down
  • What the Rise of Strategy Meant (and Means) for Marketing
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