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Marketing

Is Threads losing steam? [New Research]

Oct 23, 2023 Comment on Is Threads losing steam? [New Research]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users

News

Today’s Top B2B Inbound Marketing Challenges

Oct 23, 2023 Comment on Today’s Top B2B Inbound Marketing Challenges

In 2023, B2B inbound marketing is more important than ever. While web traffic and email

Marketing

Late-stage technocrats

Oct 23, 2023 Comment on Late-stage technocrats

Water flows downhill, and tech solves the easy problems first. After the launch of Amazon

Marketing

[Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Oct 22, 2023 Comment on [Book Review] A Must-Read Explanation of the Science Behind Why People Buy

Source:  John Wiley & Sons The most basic goal of marketing is to influence customer

Marketing

Emotional labor and its consequences

Oct 22, 2023 Comment on Emotional labor and its consequences

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees

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