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2023

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Marketing

The paradigm flip

Nov 9, 2023 Comment on The paradigm flip

Paradigm shifts are appealing but rarely well executed. A paradigm is our mental model of

Marketing

How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts

Nov 8, 2023 Comment on How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts

Sometimes, Excel seems too good to be true. All I have to do is enter

News

Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

Nov 8, 2023 Comment on Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas

News

SEO Trends for 2024: SGE, People-First Content, and More!

Nov 8, 2023 Comment on SEO Trends for 2024: SGE, People-First Content, and More!

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced.

News

HubSpot Update November 2023; New Tools Bring Cautious Excitement

Nov 8, 2023 Comment on HubSpot Update November 2023; New Tools Bring Cautious Excitement

Every couple of months, I drop by IMPACT’s blog to talk all things HubSpot —

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Posts

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  • Why Strategy Should Always Come Before Planning
  • The opposite of mass
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