Why your marketing’s too complex

WARNING: Some mice were clicked in the making of this post.

My friend and super-coach Jamie Smart entranced me with a very simple analogy.

When planning your perfect service or product offering, he suggests we think of mice.

Furry, bitey-rodent-type mice, not plastic, clicky-scrolly-type mice.

Two questions:

  1. What do mice want more of?
  2. What do mice fear the most?

The answers, cheese and cats respectively, are pretty obvious.

Now ask those same questions of your ideal clients or customers:

  1. What do they want more of?
  2. What do they fear the most?

When you can answer those, you have absolute clarity on what you should be creating and delivering, right now.

Just go easy on the cheese…

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