ABM, Marketing Spending and Next Generation Events
(This month’s Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM
How to Measure Social Media ROI for B2B Brands
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our […]
From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business
Tamara Mayne started Brooklyn Candle Studio as a side gig—and grew it to a major brand selling in stores worldwide. Here are some of the steps she took to scale as well as a few mistakes she made along the way.
15 of the Best Email Newsletter Examples We’ve Ever Seen (and Why They Work)
Your email newsletter is one of your most powerful marketing channels. Between sharing news, making
Breaking Down Social Listening for B2B: The Full Guide
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is […]