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Marketing

Bad employees/bad bosses

Nov 10, 2026 Comment on Bad employees/bad bosses

When an organization is struggling, it’s tempting for the boss to blame the team. I’m not sure the evidence supports this. After all, other similar

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

Restrictive design

Nov 9, 2026 Comment on Restrictive design

Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby. Everything else is for someone else. Great designers know who

Marketing

Ambiguity or clarity?

Nov 8, 2026 Comment on Ambiguity or clarity?

This is a choice we rarely name. Putting effort into how much ambiguity we can handle can define a career and give us a path

Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 Comment on Three Important Insights on Buyer Use of AI

Source:  TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.” TrustRadius has been conducting the buying disconnect research since 2017.

Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
News

The Art of Storytelling in Marketing: Gaining Insights from Consumer Psychology

Jan 28, 2024 Comment on The Art of Storytelling in Marketing: Gaining Insights from Consumer Psychology

In today’s competitive landscape, gaining consumers’ attention and staying top-of-mind is becoming increasingly challenging. This

Marketing

Are the 4P’s Still Relevant for Today’s Marketers?

Jan 28, 2024 Comment on Are the 4P’s Still Relevant for Today’s Marketers?

Source:  Shutterstock(The concept of the “marketing mix” has been a staple of marketing for over

Marketing

Optimized or maximized?

Jan 28, 2024 Comment on Optimized or maximized?

Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability,

Marketing

Unaware

Jan 27, 2024 Comment on Unaware

If you don’t realize that you have power, you might not be able to exercise

Marketing

Coercion

Jan 26, 2024 Comment on Coercion

One way to look at power is “you get to tell people what to do.”

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Posts

  • Bad employees/bad bosses
  • Social Listening Data: What to Actually Do With It
  • Branded vs. unbranded queries in AI search — and how to track them
  • Restrictive design
  • Ambiguity or clarity?
Marketing

Bad employees/bad bosses

Nov 10, 2026 0
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
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