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Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 Comment on Social Listening Data: What to Actually Do With It

The big picture We set up a broad query in Oktopost Social Listening around November sales terms and let it run. A query is a

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

Restrictive design

Nov 9, 2026 Comment on Restrictive design

Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby. Everything else is for someone else. Great designers know who

Marketing

Ambiguity or clarity?

Nov 8, 2026 Comment on Ambiguity or clarity?

This is a choice we rarely name. Putting effort into how much ambiguity we can handle can define a career and give us a path

Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 Comment on Three Important Insights on Buyer Use of AI

Source:  TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.” TrustRadius has been conducting the buying disconnect research since 2017.

Marketing

Start

Nov 7, 2026 Comment on Start

The cultural impresario has always had leverage. Invest time and money and put on a show. Start a cable network, a book publishing company or

Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
News

Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI

Feb 5, 2024 Comment on Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI

For heritage brands like Coca-Cola seeking to continually reinvent ubiquitous elements like its script logo,

News

Why accessibility with be the foundation of marketing strategies in 2024

Feb 5, 2024 Comment on Why accessibility with be the foundation of marketing strategies in 2024

As we charge ahead in 2024’s increasingly online world, digital accessibility in marketing strategies has

Marketing

Leverage Buyer Goals to Drive Breakthrough Marketing Results

Feb 4, 2024 Comment on Leverage Buyer Goals to Drive Breakthrough Marketing Results

Source:  Shutterstock I’ve always been skeptical of claims that using any one technique or tactic

Marketing

The pitfall of Big Game thinking

Feb 4, 2024 Comment on The pitfall of Big Game thinking

In the US, today is a major holiday. The Superb Owl, with nachos, commercials and

News

Integrating Business Analytics into Your Digital Marketing Plan

Feb 4, 2024 Comment on Integrating Business Analytics into Your Digital Marketing Plan

Understanding Business Analytics and Its Role in Digital Marketing Business analytics is crucial in understanding

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Posts

  • Social Listening Data: What to Actually Do With It
  • Branded vs. unbranded queries in AI search — and how to track them
  • Restrictive design
  • Ambiguity or clarity?
  • Three Important Insights on Buyer Use of AI
Marketing

Social Listening Data: What to Actually Do With It

Nov 10, 2026 0
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
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