Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
[Research Round-Up] What CEOs Think of Marketing/CMOs and How Much Tech Buyers Trust Marketing
(This month’s Research Round-Up features a study by Boathouse that reveals what CEOs actually think
The illusion of concern
When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives
Problems and the clover
Systemic and existential problems dance their way through three circles: If it’s not solvable, we’ll
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their
I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here’s What I Got
In 2023, I decided to run a half marathon. As any long-distance runner would do,
