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The psychology behind why AI shows it’s working

Sep 21, 2026 Comment on The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were

Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 Comment on Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

The problem with proving personal profile ROI Ask any B2B social or advocacy manager where their best-performing content comes from, and most won’t point to

Marketing

A book can’t change your life

Sep 21, 2026 Comment on A book can’t change your life

But you can. Especially if your community is there to help. All help is self-help, multiplied by the expectations, support and compassion of the people

Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data

Jan 22, 2024 Comment on Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It’s a time when many of us reflect on the last year,

News

How to Measure B2B Influencer Marketing ROI

Jan 22, 2024 Comment on How to Measure B2B Influencer Marketing ROI

Are you feeling the pressure to prove your marketing team’s ROI? If so, you’re in

Finance

5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Jan 22, 2024 Comment on 5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

“This year is going to be transformative!” As humans, we tend to say (and believe)

Marketing

It’s Mac Day (#40)

Jan 22, 2024 Comment on It’s Mac Day (#40)

A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM,

Marketing

[Research Round-Up] AI vs. Humans – Round 1

Jan 21, 2024 Comment on [Research Round-Up] AI vs. Humans – Round 1

Source:  Shutterstock(This year, I plan to devote some of my Research Round-Up posts to a

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Posts

  • The psychology behind why AI shows it’s working
  • Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics
  • A book can’t change your life
  • Upside/downside
  • Disconcerting genre shift
Marketing

The psychology behind why AI shows it’s working

Sep 21, 2026 0
Marketing

Personal Brand ROI, Finally Provable: LinkedIn Personal Profile Metrics

Sep 21, 2026 0
Marketing

A book can’t change your life

Sep 21, 2026 0
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
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