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Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 Comment on Branded vs. unbranded queries in AI search — and how to track them

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic

Marketing

Restrictive design

Nov 9, 2026 Comment on Restrictive design

Design of any kind requires empathy. If you’re making it for yourself, it’s a hobby. Everything else is for someone else. Great designers know who

Marketing

Ambiguity or clarity?

Nov 8, 2026 Comment on Ambiguity or clarity?

This is a choice we rarely name. Putting effort into how much ambiguity we can handle can define a career and give us a path

Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 Comment on Three Important Insights on Buyer Use of AI

Source:  TrustRadius TrustRadius, an HG Insights company, recently published its “2026 B2B Buying Disconnect Report.” TrustRadius has been conducting the buying disconnect research since 2017.

Marketing

Start

Nov 7, 2026 Comment on Start

The cultural impresario has always had leverage. Invest time and money and put on a show. Start a cable network, a book publishing company or

Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 Comment on Obstacles in marketing automation and how to fix them [2026]

Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops

Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 0
Finance

How Buffer’s Content Team Uses AI

Mar 14, 2024 Comment on How Buffer’s Content Team Uses AI

There’s been much ado about AI lately, especially since ChatGPT was released to the public

Marketing

The Ultimate Guide to Google Ads [Examples]

Mar 14, 2024 Comment on The Ultimate Guide to Google Ads [Examples]

Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are

Marketing

How to Create an SEO Strategy for 2024 [Template Included]

Mar 14, 2024 Comment on How to Create an SEO Strategy for 2024 [Template Included]

Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to

Marketing

What is a Letter of Intent? How to Write One for a Job [+ Examples]

Mar 14, 2024 Comment on What is a Letter of Intent? How to Write One for a Job [+ Examples]

Standard job applications have a standard set of practices. You turn in a resume and

Marketing

Naming is part of marketing

Mar 14, 2024 Comment on Naming is part of marketing

A name is a hook for us to hang a story on. We need to

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Posts

  • Branded vs. unbranded queries in AI search — and how to track them
  • Restrictive design
  • Ambiguity or clarity?
  • Three Important Insights on Buyer Use of AI
  • Start
Marketing

Branded vs. unbranded queries in AI search — and how to track them

Nov 9, 2026 0
Marketing

Restrictive design

Nov 9, 2026 0
Marketing

Ambiguity or clarity?

Nov 8, 2026 0
Marketing

Three Important Insights on Buyer Use of AI

Nov 8, 2026 0
Marketing

Start

Nov 7, 2026 0
Marketing

Obstacles in marketing automation and how to fix them [2026]

Nov 6, 2026 0
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