Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
The Art of Storytelling in Business: Engaging Hearts and Minds
In the competitive realm of business, where every solopreneur and micro business owner is vying
In search of incompetence
Learning is about becoming incompetent on our way to getting better. If you’re not open
[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing
Source: Shutterstock (This year, I’m devoting some of my Research Round-Up posts to academic research
“For what purposes will it be useful?”
In 1840, at the dawn of the information age, the king of Sardinia asked Charles
SEO vs Paid Ads: Which is Right for Your CPG Brand?
In a digital marketplace, Consumer Packaged Goods (CPG) brands constantly seek innovative ways to stand
