Branded vs. unbranded queries in AI search — and how to track them
Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic
What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)
The latest update to Google’s algorithm has potentially major implications for brands and marketers who
I Posted LinkedIn Carousels for a Week – Here’s What Happened
In our article on the best type of content to post per platform, we discovered
13 YouTube Description Templates That Have Helped Our Videos Go Viral
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts.
12 Recruiting Email Examples I Love (For Your Inspiration)
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting
The Ultimate Guide to B2B Social Listening
If you’ve ever played the game ‘telephone’ as a child, you know that it’s not
