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Marketing

Eager to give up agency

Jul 29, 2026 Comment on Eager to give up agency

We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us

Marketing

How B2B marketing teams connect social selling activity to Salesforce pipeline

Jul 29, 2026 Comment on How B2B marketing teams connect social selling activity to Salesforce pipeline

Why it matters In reading this blog, B2B marketing ops and RevOps teams will gain a repeatable framework for linking social selling activity to Salesforce

Marketing

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Jul 28, 2026 Comment on HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation

Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 Comment on What is a CRM data model? Objects and relationships

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using

Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 Comment on How AEO drives higher-intent site visitors than other channels

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is

Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 Comment on We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

For the last few months we’ve been in hiring season at Buffer, iterating on our process as we go. We’ve tried quite a few new

Marketing

Eager to give up agency

Jul 29, 2026 0
Marketing

How B2B marketing teams connect social selling activity to Salesforce pipeline

Jul 29, 2026 0
Marketing

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Jul 28, 2026 0
Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 0
Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 0
Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 0
Marketing

State of B2B Social Media Trends: Social Strategy Insights for 2024

Feb 19, 2024 Comment on State of B2B Social Media Trends: Social Strategy Insights for 2024

We’re going to say it. Social media can be a tough place to be. So,

Marketing

Make or buy?

Feb 19, 2024 Comment on Make or buy?

If you’re a writer, it probably doesn’t pay to chop down trees and make your

News

Fospha’s Insights to Unlock eCommerce Growth in 2024

Feb 19, 2024 Comment on Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The

News

Why Marketers Need to Pay Attention to the EU’s Greenwashing Crackdown

Feb 19, 2024 Comment on Why Marketers Need to Pay Attention to the EU’s Greenwashing Crackdown

In 2019, McDonald’s rolled out a global switch from plastic to paper straws amid growing

News

Is Calling Out Rival Brands in Marketing Effective?

Feb 19, 2024 Comment on Is Calling Out Rival Brands in Marketing Effective?

Samsung vs Apple. DHL vs FedEx. BMW vs Audi. Brands which have, at some point,

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Posts

  • Eager to give up agency
  • How B2B marketing teams connect social selling activity to Salesforce pipeline
  • HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
  • What is a CRM data model? Objects and relationships
  • How AEO drives higher-intent site visitors than other channels
Marketing

Eager to give up agency

Jul 29, 2026 0
Marketing

How B2B marketing teams connect social selling activity to Salesforce pipeline

Jul 29, 2026 0
Marketing

HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?

Jul 28, 2026 0
Marketing

What is a CRM data model? Objects and relationships

Jul 28, 2026 0
Marketing

How AEO drives higher-intent site visitors than other channels

Jul 28, 2026 0
Finance

We Send A Q&A Doc To Candidates Before We Meet Them: Here’s Why and How

Jul 28, 2026 0
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