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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
News

Are agencies complicit in the great ESG cover up?

Mar 5, 2024 Comment on Are agencies complicit in the great ESG cover up?

The advertising agency sector, valued at $822 billion, is highly fragmented. Yet, the campaigns for

News

Level up your marketing: Gamifying the customer journey 

Mar 5, 2024 Comment on Level up your marketing: Gamifying the customer journey 

Forget stale ads, it’s time to play ball! In today’s dynamic market, traditional marketing tactics

Marketing

Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

Mar 4, 2024 Comment on Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks

News

Stop Losing Money: Communication Failures Are Hurting Your Bottom Line [Endless Customers podcast S.1 Ep. 11]

Mar 4, 2024 Comment on Stop Losing Money: Communication Failures Are Hurting Your Bottom Line [Endless Customers podcast S.1 Ep. 11]

About This Episode: Your sales reps can have all the product knowledge in the world,

Marketing

B2B SaaS Marketing: 11 Proven Strategies for Growth

Mar 4, 2024 Comment on B2B SaaS Marketing: 11 Proven Strategies for Growth

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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