The second circle
What do your supporters tell their friends? That’s the unseen force behind every successful brand, movement or idea. Most people don’t care about you. They’re
Why Marketers Need to Pay Attention to the EU’s Greenwashing Crackdown
In 2019, McDonald’s rolled out a global switch from plastic to paper straws amid growing
Is Calling Out Rival Brands in Marketing Effective?
Samsung vs Apple. DHL vs FedEx. BMW vs Audi. Brands which have, at some point,
[Research Round-Up] What CEOs Think of Marketing/CMOs and How Much Tech Buyers Trust Marketing
(This month’s Research Round-Up features a study by Boathouse that reveals what CEOs actually think
The illusion of concern
When organizations reach scale, digital interactions belie our expectation that someone in charge actually gives
Problems and the clover
Systemic and existential problems dance their way through three circles: If it’s not solvable, we’ll
