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SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a

We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us

Why it matters In reading this blog, B2B marketing ops and RevOps teams will gain a repeatable framework for linking social selling activity to Salesforce

AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation

At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using

Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is