The relentless math of bandwagoning
It often seems that everyone is talking about what everyone is talking about. No one cares about a song or a movie or a political
It might be us. Even when there are photos, videos or tape recordings, people find
The big picture Picture this: The CMO asks what employee advocacy did for pipeline last
On a good day, my bongo score looks like this: Compared to all the people
What is Earned Media Value? Earned Media Value (EMV) puts a price on reach you
Source: Orbit Media Studios (This month’s Research Round-Up discusses some of the major findings in