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Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 Comment on Don’t eat if you’re not hungry

That’s not only good dieting advice. It works in just about every endeavor we sign up for. The system would like us to be insatiable

Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 Comment on Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Why it matters Every advocacy program has a version of this: someone posts consistently for a few weeks, then quietly stops. It’s common enough to

Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 Comment on Tech stack consolidation: The business case for unified systems & how to build them

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.

Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 Comment on Peec AI alternatives for AI visibility monitoring in 2026

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution,

Marketing

Assume misunderstanding

Aug 21, 2026 Comment on Assume misunderstanding

It’s possible that you were undermined, endangered, cut off or disrespected. But if we begin with that, then the relationship gets shaky. Perhaps the other

Marketing

How to write a CRM RFP (with free template)

Aug 20, 2026 Comment on How to write a CRM RFP (with free template)

CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants

Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 0
Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 0
Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 0
Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 0
Marketing

Assume misunderstanding

Aug 21, 2026 0
Marketing

How to write a CRM RFP (with free template)

Aug 20, 2026 0
Marketing

AI search visibility ROI: How to measure what matters (& ignore what doesn’t)

Aug 12, 2026 Comment on AI search visibility ROI: How to measure what matters (& ignore what doesn’t)

As long as there has been commerce, there have been questions. First, those questions were

Marketing

The magic of a two-year waitlist

Aug 12, 2026 Comment on The magic of a two-year waitlist

The Decware triode amp is the best low-power stereo amp I’ve ever heard. And it’s

Marketing

6 core capabilities to evaluate in social media compliance software

Aug 12, 2026 Comment on 6 core capabilities to evaluate in social media compliance software

Why it matters In reading this blog, marketing and compliance leaders at regulated B2B companies,

Marketing

AI search performance KPIs every marketer should track

Aug 11, 2026 Comment on AI search performance KPIs every marketer should track

As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,”

Marketing

Attention up for auction

Aug 11, 2026 Comment on Attention up for auction

If you win an auction to get a click, you probably overpaid. Every other bidder

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Posts

  • Don’t eat if you’re not hungry
  • Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.
  • Tech stack consolidation: The business case for unified systems & how to build them
  • Peec AI alternatives for AI visibility monitoring in 2026
  • Assume misunderstanding
Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 0
Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 0
Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 0
Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 0
Marketing

Assume misunderstanding

Aug 21, 2026 0
Marketing

How to write a CRM RFP (with free template)

Aug 20, 2026 0
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