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Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 Comment on Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories. The post

Marketing

Fertilizing the weeds

Aug 27, 2026 Comment on Fertilizing the weeds

It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to

Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 Comment on AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Why it matters: Voice AI like GPT-Live is a genuinely good sounding board for shaping campaign ideas out loud. But conversational fluency isn’t the same

Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 Comment on Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

In 1969, Robert Zajonc recruited 72 cockroaches and had the insects run a maze. Surprisingly, they had to do it in front of an audience.

Marketing

Best Marketo alternatives worth evaluating in 2026

Aug 26, 2026 Comment on Best Marketo alternatives worth evaluating in 2026

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations

Marketing

Hiding out

Aug 26, 2026 Comment on Hiding out

It might be at school, at work or at home. Hunkering down, hoping we won’t get noticed. A safe spot, worth concealing. The problem with

News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 0
Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 0
Marketing

Best Marketo alternatives worth evaluating in 2026

Aug 26, 2026 0
Marketing

Hiding out

Aug 26, 2026 0
Marketing

Share of Voice Tools for Growing Companies

Apr 28, 2026 Comment on Share of Voice Tools for Growing Companies

When tracking share of voice for marketing teams, it’s often assumed to be a vanity

Marketing

Free Answer Engine Optimization Tools to Benchmark LLM Visibility

Apr 28, 2026 Comment on Free Answer Engine Optimization Tools to Benchmark LLM Visibility

I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits,

Marketing

How to do keyword research for AEO (+ Tools)

Apr 28, 2026 Comment on How to do keyword research for AEO (+ Tools)

When I first started auditing content for answer engine visibility, I assumed the keyword research

Marketing

15 Competitor Monitoring Tools Teams Actually Use (2026)

Apr 28, 2026 Comment on 15 Competitor Monitoring Tools Teams Actually Use (2026)

Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and

Marketing

How we Build with AI

Apr 28, 2026 Comment on How we Build with AI

This is part one of a three-part series on how HubSpot transformed with AI. Part

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Posts

  • Show me the work: Overcoming AI’s impostor syndrome
  • Fertilizing the weeds
  • AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer
  • Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer
  • Best Marketo alternatives worth evaluating in 2026
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Marketing

Fertilizing the weeds

Aug 27, 2026 0
Marketing

AI Is Your Thinking Partner. It Was Never Meant to Be Your Execution Layer

Aug 27, 2026 0
Investments

Why Behavioral Scientists Study Cockroaches, Scary Bridges, and Beer

Aug 26, 2026 0
Marketing

Best Marketo alternatives worth evaluating in 2026

Aug 26, 2026 0
Marketing

Hiding out

Aug 26, 2026 0
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