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Marketing

Upside/downside

Sep 20, 2026 Comment on Upside/downside

The sensitivity analysis for a decision is easy to overlook, because we tend to focus on the expected outcome. Perhaps it makes sense to begin

Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 Comment on Your social ROI dashboard might be misleading you. Here’s why

The Use Case See the full discussion on Reddit. How are you actually measuring the ROI from social media in 2026? Let’s talk about the

Marketing

GFI (and the alternative)

Sep 17, 2026 Comment on GFI (and the alternative)

If you can provide the cheapest, fastest and best option, there will be a line out the door for your service or product. Most providers

Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 Comment on B2B Marketing Has Changed. But Have We?

AI is changing how marketers work AI is changing how marketers work, but B2B marketing’s future depends on what stays unmistakably human, not what gets

Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
News

Square Zero: 5 Survival Tips for Better Keyword Research

Jun 21, 2024 Comment on Square Zero: 5 Survival Tips for Better Keyword Research

It’s a situation you have never before found yourself in. It is fraught with anticipation—

News

The B2B Influencer Marketing Software You Need to Succeed

Jun 21, 2024 Comment on The B2B Influencer Marketing Software You Need to Succeed

Working with influencers is a hot topic for marketers everywhere. But how do you find

Finance

Re-engagement email examples: How to win back subscribers

Jun 21, 2024 Comment on Re-engagement email examples: How to win back subscribers
Marketing

50+ of the Best Affiliate Programs That Pay the Highest Commission

Jun 21, 2024 Comment on 50+ of the Best Affiliate Programs That Pay the Highest Commission

I follow various content creators on social media and visit their platforms frequently. I often

Marketing

The Western Union trap

Jun 21, 2024 Comment on The Western Union trap

When the telephone began to gain traction, the monopoly of the time, Western Union, decided

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Posts

  • Upside/downside
  • Disconcerting genre shift
  • A series of bad decisions
  • Your social ROI dashboard might be misleading you. Here’s why
  • GFI (and the alternative)
Marketing

Upside/downside

Sep 20, 2026 0
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
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