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Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 Comment on What is AI search optimization? (& why marketers should care)

AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The

Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 Comment on Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI

Marketing

Backlist confusion

Jun 29, 2026 Comment on Backlist confusion

The backlist are the products already in the marketplace. Built earlier, still sold. The frontlist is the new. Restaurants have regulars (backlist) and new patrons.

Marketing

The generic headline and the lazy slogan

Jun 28, 2026 Comment on The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong

Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
Marketing

25 Top-Notch Product Landing Page Templates

May 22, 2024 Comment on 25 Top-Notch Product Landing Page Templates

Over the course of my career as a marketing executive, I’ve found that an effective

Marketing

14 Best AI Video Generators to Use in 2024

May 22, 2024 Comment on 14 Best AI Video Generators to Use in 2024

Videos are integral to any marketing campaign; however, they can be tedious and difficult to

Finance

How Long Can a TikTok Be? The Ultimate Guide to TikTok Video Length (+ What Gets the Most Views)

May 22, 2024 Comment on How Long Can a TikTok Be? The Ultimate Guide to TikTok Video Length (+ What Gets the Most Views)

If you’re confused about TikTok video length, you’re far from the only one.  When you

Marketing

“I don’t learn that way”

May 22, 2024 Comment on “I don’t learn that way”

If you’re sitting on the dock, watching the swim class without getting wet, it’s more

News

LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership

May 22, 2024 Comment on LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership

The post LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership appeared first on ClickZ.

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Posts

  • What is AI search optimization? (& why marketers should care)
  • Scrunch vs Semrush: AI visibility or traditional SEO?
  • Backlist confusion
  • The generic headline and the lazy slogan
  • Seeking a complement
Marketing

What is AI search optimization? (& why marketers should care)

Jun 29, 2026 0
Marketing

Scrunch vs Semrush: AI visibility or traditional SEO?

Jun 29, 2026 0
Marketing

Backlist confusion

Jun 29, 2026 0
Marketing

The generic headline and the lazy slogan

Jun 28, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 0
Marketing

You don’t need a better camera

Jun 26, 2026 0
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