What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money.
As a content growth and innovation leader for HubSpot, I know how important it is
There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too:
Marketing leader Colin Day, Managing Director, EMEA, at Oktopost and recipient of LinkedIn’s Transformation Partner