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Marketing

Disconcerting genre shift

Sep 19, 2026 Comment on Disconcerting genre shift

If you sit down to watch a documentary and realize, about ten minutes in, that it’s actually a feature film, everything about it feels off

Marketing

A series of bad decisions

Sep 18, 2026 Comment on A series of bad decisions

Sometimes we make poor choices. And, unrelated to that, sometimes bad luck happens. The real problem kicks in after that. One bad decision after another.

Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 Comment on Your social ROI dashboard might be misleading you. Here’s why

The Use Case See the full discussion on Reddit. How are you actually measuring the ROI from social media in 2026? Let’s talk about the

Marketing

GFI (and the alternative)

Sep 17, 2026 Comment on GFI (and the alternative)

If you can provide the cheapest, fastest and best option, there will be a line out the door for your service or product. Most providers

Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 Comment on B2B Marketing Has Changed. But Have We?

AI is changing how marketers work AI is changing how marketers work, but B2B marketing’s future depends on what stays unmistakably human, not what gets

Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 Comment on Inside the creator economy’s AI reckoning

  Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely

Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 0
Marketing

Community Management vs Social Media Management: What’s the Difference?

Jul 15, 2024 Comment on Community Management vs Social Media Management: What’s the Difference?

In the age of social media, most brand communities exist mainly online via social media

Marketing

How to Hire a Community Manager

Jul 15, 2024 Comment on How to Hire a Community Manager

So, you want to hire a community manager to help raise brand awareness for your

Marketing

The page-a-day calendar

Jul 15, 2024 Comment on The page-a-day calendar

Time passes. And humans have always kept track. Distribution and technology combined to create a

Marketing

[Research Round-Up] Generative AI Has a Substantial Impact on Creative Jobs

Jul 14, 2024 Comment on [Research Round-Up] Generative AI Has a Substantial Impact on Creative Jobs

Source:  Shutterstock(This year, I’m devoting some of my Research Round-Up posts to a discussion of

Marketing

The distribution of character

Jul 14, 2024 Comment on The distribution of character

Along the way, we have been taught to associate character skills like honesty, rationality, agreeableness,

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Posts

  • Disconcerting genre shift
  • A series of bad decisions
  • Your social ROI dashboard might be misleading you. Here’s why
  • GFI (and the alternative)
  • B2B Marketing Has Changed. But Have We?
Marketing

Disconcerting genre shift

Sep 19, 2026 0
Marketing

A series of bad decisions

Sep 18, 2026 0
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 0
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