Start
The cultural impresario has always had leverage. Invest time and money and put on a show. Start a cable network, a book publishing company or
Promises and our best
There is a significant difference between, “I promise,” and “I’ll do my best.” Promises are
“No Decisions” – Why They Happen and What You Can Do About Them
The quest to understand how people make buying decisions has probably consumed more brainpower than
“I didn’t see you there”
Someone I’ve worked with over the years happened to be driving down my street. I
Boring to who?
Sometimes, marketers, musicians or speakers dig themselves into a solipsistic rabbit hole. They’ve heard their
Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]
Imagine being able to cut through all the marketing noise and connect with your customers
