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Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 Comment on Your social ROI dashboard might be misleading you. Here’s why

The Use Case See the full discussion on Reddit. How are you actually measuring the ROI from social media in 2026? Let’s talk about the

Marketing

GFI (and the alternative)

Sep 17, 2026 Comment on GFI (and the alternative)

If you can provide the cheapest, fastest and best option, there will be a line out the door for your service or product. Most providers

Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 Comment on B2B Marketing Has Changed. But Have We?

AI is changing how marketers work AI is changing how marketers work, but B2B marketing’s future depends on what stays unmistakably human, not what gets

Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 Comment on Inside the creator economy’s AI reckoning

  Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely

Marketing

Work isn’t optional…

Sep 16, 2026 Comment on Work isn’t optional…

But this job is. We all need to feed our family, find shelter and contribute to the community. Finding useful work is a key part

Marketing

New month, new face: The engineer teaching our internal AI systems to think

Sep 16, 2026 Comment on New month, new face: The engineer teaching our internal AI systems to think

The role Itamar is Oktopost’s AI Systems Engineer, reporting to Operations leadership. The role owns the AI-driven operating model behind Oktopost’s internally built GTM tools,

Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 0
Marketing

Work isn’t optional…

Sep 16, 2026 0
Marketing

New month, new face: The engineer teaching our internal AI systems to think

Sep 16, 2026 0
Marketing

The paradox of brittle

Oct 1, 2024 Comment on The paradox of brittle

Optimizing a device or system means squeezing every drop of productivity out of it. In

Marketing

Find the others: Worldwide Strategy Meetups

Sep 30, 2024 Comment on Find the others: Worldwide Strategy Meetups

On October 22, around the world, I’m helping to organize hundreds of in-person get togethers.

News

Why are Lead Costs Rising? How to Stay Ahead in a Changing Market [Endless Customers Podcast Ep. 67]

Sep 30, 2024 Comment on Why are Lead Costs Rising? How to Stay Ahead in a Changing Market [Endless Customers Podcast Ep. 67]

About This Episode If you’re a business owner or lead the teams responsible for marketing

Finance

Multi-Channel Marketing Strategies

Sep 30, 2024 Comment on Multi-Channel Marketing Strategies

Marketers typically gravitate towards paid search as their de facto channel for acquisition because search

Finance

6 Psychological Techniques to Help You Write Great Social Media Hooks

Sep 30, 2024 Comment on 6 Psychological Techniques to Help You Write Great Social Media Hooks

The secret to engaging social media posts has been in front of you this whole

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Posts

  • Your social ROI dashboard might be misleading you. Here’s why
  • GFI (and the alternative)
  • B2B Marketing Has Changed. But Have We?
  • Inside the creator economy’s AI reckoning
  • Work isn’t optional…
Marketing

Your social ROI dashboard might be misleading you. Here’s why

Sep 17, 2026 0
Marketing

GFI (and the alternative)

Sep 17, 2026 0
Marketing

B2B Marketing Has Changed. But Have We?

Sep 17, 2026 0
Marketing

Inside the creator economy’s AI reckoning

Sep 16, 2026 0
Marketing

Work isn’t optional…

Sep 16, 2026 0
Marketing

New month, new face: The engineer teaching our internal AI systems to think

Sep 16, 2026 0
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