The new norms of buyer engagement with Catie Ivey
Named one of the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the
Here’s how to achieve product market fit as a lean startup
Product market fit is all the rage among the startup circles—and deservedly so. Personally, I
Why you need the voice of the customer and how to get it
Ask any CX or marketing expert, and you’ll immediately know that the customer marketing landscape
What you need to know about copywriting to get better at it – lessons from Cole Schafer
Recently, I had the opportunity to interview Cole Schafer, the master/sensei of copywriting. For anyone
Using OKR to drive better marketing results
OKR has been around since Andy Grove of Intel invented it back in the seventies,
Improving brand reputation using Google Knowledge Panel
Knowledge Panel is not as niche as they used to be back in the day.
