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Marketing

The daily review

Sep 12, 2026 Comment on The daily review

The office worker has learned to dread the annual review. For many good reasons. It’s going away. Now, like workers on the factory floor, it’s

Marketing

Solace

Sep 11, 2026 Comment on Solace

Seen. Remembered. Understood. It might not be enough, but it helps.

Marketing

Things are humming

Sep 10, 2026 Comment on Things are humming

The Knot is coming. On sale today, a limited-edition pennant made by hand in Buffalo… The five-pack from Porchlight (with bonus Spindex) is still available

Marketing

Oktopost Claude Plugin adds calendar events, media folders, tags and targeting

Sep 10, 2026 Comment on Oktopost Claude Plugin adds calendar events, media folders, tags and targeting

We launched the Oktopost Claude Plugin in May. It connected Claude Code to Oktopost so you could create messages, assign them to campaigns, route them

Marketing

AI search tools marketers should know in 2026

Sep 10, 2026 Comment on AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google,

Marketing

How much extra for “not lazy”?

Sep 10, 2026 Comment on How much extra for “not lazy”?

Lazy isn’t a moral failing. It’s an economic consideration. We have limited time, limited energy and limited resources. Allocating that effort is often done in

Marketing

The daily review

Sep 12, 2026 0
Marketing

Solace

Sep 11, 2026 0
Marketing

Things are humming

Sep 10, 2026 0
Marketing

Oktopost Claude Plugin adds calendar events, media folders, tags and targeting

Sep 10, 2026 0
Marketing

AI search tools marketers should know in 2026

Sep 10, 2026 0
Marketing

How much extra for “not lazy”?

Sep 10, 2026 0
Marketing

McDonald’s Secret Ingredients to Fan-Driven Marketing

Feb 3, 2025 Comment on McDonald’s Secret Ingredients to Fan-Driven Marketing

When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous

Marketing

Halfway projects

Feb 3, 2025 Comment on Halfway projects

Half a canoe is worth less than no canoe at all. On the other hand,

News

Attention and relevance are different

Feb 2, 2025 Comment on Attention and relevance are different

Reader attention and reader relevance are often confused, which can result in bad decisions. Marketers,

Marketing

Get the full picture with Power BI and Oktopost

Feb 2, 2025 Comment on Get the full picture with Power BI and Oktopost

As B2B marketers, we know social media drives how people connect, learn, and make decisions.

Marketing

The Recipe for Content That Creates Mental Availability

Feb 2, 2025 Comment on The Recipe for Content That Creates Mental Availability

  Key Takeaways If your company isn’t in a potential buyer’s initial consideration set, your

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Posts

  • The daily review
  • Solace
  • Things are humming
  • Oktopost Claude Plugin adds calendar events, media folders, tags and targeting
  • AI search tools marketers should know in 2026
Marketing

The daily review

Sep 12, 2026 0
Marketing

Solace

Sep 11, 2026 0
Marketing

Things are humming

Sep 10, 2026 0
Marketing

Oktopost Claude Plugin adds calendar events, media folders, tags and targeting

Sep 10, 2026 0
Marketing

AI search tools marketers should know in 2026

Sep 10, 2026 0
Marketing

How much extra for “not lazy”?

Sep 10, 2026 0
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