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Most companies plan their 2026 marketing budget without knowing what actually worked in 2025.That’s how digital marketing efforts drift into “we’re doing a lot, but

https://www.oktopost.com/blog/wp-content/uploads/2025/12/LinkedIn-Law-Leaders.mp4 Quick wins (TL;DR) Clients research partners long before the first meeting. In fact, about 66% of legal clients do online research before ever hiring

First impression happens long before a boardroom A general counsel opens her laptop before a high-stakes meeting. Before reviewing the agenda, she searches for the

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now

Podcast promotion for business growth — the real-world way. When people think about podcasting, they often imagine big shows with huge audiences. Top charts, celebrity

LinkedIn used to be the place you’d dust off your resume and hunt for your next job. Today, that’s just a sliver of how people