Special event club

In this episode, Jasmine Deo explains how her team uses A/B testing to fine-tune their social strategy. She also shares how the 1% challenge helps

I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user

One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again.

Picture this: You’re demonstrating your products or services at a kiosk — its benefits, use cases, social proof, all that jazz. You know your offer

A picky customer is oppositional. Whatever you offer, they want something (slightly) different. A particular customer is easy to delight. They tell you what they