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Marketing

The half-life of disappointment

Oct 27, 2026 Comment on The half-life of disappointment

When things don’t turn out the way you pictured, how long does it take for you to move on? Reducing this window of disappointment unlocks

Marketing

7 Signs Your Employee Advocacy Program Has Grown Up

Oct 27, 2026 Comment on 7 Signs Your Employee Advocacy Program Has Grown Up

The big picture Most employee advocacy programs follow the same pattern. A launch, a burst of enthusiastic shares, a leaderboard that looks great for a

Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 Comment on How to create Claude skills: What your team actually needs

Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the

Marketing

Is our attitude up to us?

Oct 26, 2026 Comment on Is our attitude up to us?

If the stakes are high enough and the duration you need to keep it together is short enough, can you control your response? Because if

Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 Comment on Build Local SEO Pages Around How You Serve Customers

You’ve probably landed on a plumber’s website with a page for every city in the state, including towns hours from the shop. Honestly, that reads

Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 Comment on Why Strategy Matters More, Not Less, in the AI Era

  Artificial Intelligence Is a Transforming Technology It’s now clear that artificial intelligence (AI) will transform how business is conducted in virtually every sector of

Marketing

The half-life of disappointment

Oct 27, 2026 0
Marketing

7 Signs Your Employee Advocacy Program Has Grown Up

Oct 27, 2026 0
Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 0
Marketing

Is our attitude up to us?

Oct 26, 2026 0
Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 0
Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 0
Marketing

4 unexpected B2B sales techniques that close the deal

May 14, 2025 Comment on 4 unexpected B2B sales techniques that close the deal

When you’re in sales, you hear a lot of advice from people about how to

Finance

How I Turned One Community Conversation Into Weeks’ Worth of Content

May 14, 2025 Comment on How I Turned One Community Conversation Into Weeks’ Worth of Content

I have a tendency to treat coming up with content ideas as a solo sport.

Marketing

Effort and value

May 14, 2025 Comment on Effort and value

We expend effort. We create value. It’s easy to get confused about which one we’re

Finance

How to Write a Good Subject Line: What Really Works

May 13, 2025 Comment on How to Write a Good Subject Line: What Really Works

Ever found yourself staring at a blank field, struggling to craft the perfect email subject

Marketing

Does Quora work for marketing?

May 13, 2025 Comment on Does Quora work for marketing?

SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered

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Posts

  • The half-life of disappointment
  • 7 Signs Your Employee Advocacy Program Has Grown Up
  • How to create Claude skills: What your team actually needs
  • Is our attitude up to us?
  • Build Local SEO Pages Around How You Serve Customers
Marketing

The half-life of disappointment

Oct 27, 2026 0
Marketing

7 Signs Your Employee Advocacy Program Has Grown Up

Oct 27, 2026 0
Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 0
Marketing

Is our attitude up to us?

Oct 26, 2026 0
Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 0
Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 0
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