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Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 Comment on How to create Claude skills: What your team actually needs

Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the

Marketing

Is our attitude up to us?

Oct 26, 2026 Comment on Is our attitude up to us?

If the stakes are high enough and the duration you need to keep it together is short enough, can you control your response? Because if

Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 Comment on Build Local SEO Pages Around How You Serve Customers

You’ve probably landed on a plumber’s website with a page for every city in the state, including towns hours from the shop. Honestly, that reads

Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 Comment on Why Strategy Matters More, Not Less, in the AI Era

  Artificial Intelligence Is a Transforming Technology It’s now clear that artificial intelligence (AI) will transform how business is conducted in virtually every sector of

Marketing

Hospitality in the mirror

Oct 25, 2026 Comment on Hospitality in the mirror

Danny Meyer and Will Guidara have each written fabulous books about hospitality. They missed one thing. The customers who get the most authentic and lasting

Marketing

Caveman leadership and the CDO*

Oct 24, 2026 Comment on Caveman leadership and the CDO*

We don’t have written records, but I’m imagining that groups of cavemen made decisions around the fire in largely the same way we run sophisticated

Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 0
Marketing

Is our attitude up to us?

Oct 26, 2026 0
Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 0
Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 0
Marketing

Hospitality in the mirror

Oct 25, 2026 0
Marketing

Caveman leadership and the CDO*

Oct 24, 2026 0
Finance

Personalized Email Marketing: How to Send Messages Your Subscribers Crave

May 19, 2025 Comment on Personalized Email Marketing: How to Send Messages Your Subscribers Crave

Have you ever opened an email and immediately felt like it was meant just for

News

Why Leads Aren’t Converting and How to Fix It

May 18, 2025 Comment on Why Leads Aren’t Converting and How to Fix It

Generating leads is an exciting part of running a business. It’s like planting seeds in

Marketing

The Impact Matrix: Moving to the golden quadrant

May 18, 2025 Comment on The Impact Matrix: Moving to the golden quadrant

Tactics are tempting. We can lean into them, invest, build our skills and count on

News

The triple-P framework for brand search

May 17, 2025 Comment on The triple-P framework for brand search

👉️Subscribe | Forward | Advertise with us Follow us on LinkedIn 🔗 Hi {{first_name|there}}! Highlights

Marketing

Getting to next

May 17, 2025 Comment on Getting to next

There’s a difference between ‘rich’ and ‘richer’. And ‘fit’ and ‘fitter’. The problem with a

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Posts

  • How to create Claude skills: What your team actually needs
  • Is our attitude up to us?
  • Build Local SEO Pages Around How You Serve Customers
  • Why Strategy Matters More, Not Less, in the AI Era
  • Hospitality in the mirror
Marketing

How to create Claude skills: What your team actually needs

Oct 26, 2026 0
Marketing

Is our attitude up to us?

Oct 26, 2026 0
Investments

Build Local SEO Pages Around How You Serve Customers

Oct 26, 2026 0
Marketing

Why Strategy Matters More, Not Less, in the AI Era

Oct 25, 2026 0
Marketing

Hospitality in the mirror

Oct 25, 2026 0
Marketing

Caveman leadership and the CDO*

Oct 24, 2026 0
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