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Marketing

The Drucker drift

Aug 23, 2026 Comment on The Drucker drift

Peter Drucker argued that the purpose of a corporation is to serve the customer. It turns out that organizations that focus on this do well.

Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 Comment on Don’t eat if you’re not hungry

That’s not only good dieting advice. It works in just about every endeavor we sign up for. The system would like us to be insatiable

Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 Comment on Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Why it matters Every advocacy program has a version of this: someone posts consistently for a few weeks, then quietly stops. It’s common enough to

Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 Comment on Tech stack consolidation: The business case for unified systems & how to build them

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.

Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 Comment on Peec AI alternatives for AI visibility monitoring in 2026

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution,

Marketing

Assume misunderstanding

Aug 21, 2026 Comment on Assume misunderstanding

It’s possible that you were undermined, endangered, cut off or disrespected. But if we begin with that, then the relationship gets shaky. Perhaps the other

Marketing

The Drucker drift

Aug 23, 2026 0
Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 0
Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 0
Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 0
Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 0
Marketing

Assume misunderstanding

Aug 21, 2026 0
Marketing

Seeking a complement

Jun 27, 2026 Comment on Seeking a complement

One of the nicest thing you can do for someone you care about is point

Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s

Finance

Buffer Has a Home Page Now: Here’s Why and What it Means

Jun 25, 2026 Comment on Buffer Has a Home Page Now: Here’s Why and What it Means

The Buffer app has never really had a home page. You sign up, you go

Marketing

CRM administration: Roles and best practices guide

Jun 25, 2026 Comment on CRM administration: Roles and best practices guide

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM

Marketing

Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

Jun 25, 2026 Comment on Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

If a brand is not visible in answer engines, it’s missing critical early-stage influence. According

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Posts

  • The Drucker drift
  • Don’t eat if you’re not hungry
  • Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.
  • Tech stack consolidation: The business case for unified systems & how to build them
  • Peec AI alternatives for AI visibility monitoring in 2026
Marketing

The Drucker drift

Aug 23, 2026 0
Marketing

Don’t eat if you’re not hungry

Aug 22, 2026 0
Marketing

Your quiet advocates aren’t ghosting you. They’re just stuck on what to say.

Aug 21, 2026 0
Marketing

Tech stack consolidation: The business case for unified systems & how to build them

Aug 21, 2026 0
Marketing

Peec AI alternatives for AI visibility monitoring in 2026

Aug 21, 2026 0
Marketing

Assume misunderstanding

Aug 21, 2026 0
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