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Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms (cough Meta) to explosive growth for others (Bluesky!).

Decisions are easy, choices are hard. A good decision is our best analysis of the facts, options and risks. If it’s too close to call,

The marketing model currently used by most B2B companies has significant flaws, and most of the tactics used to improve B2B marketing performance have been

Every successful SNL sketch, every bestselling book, every landslide-winning candidate… every single one… had skeptics. Someone in the writer’s room, or on the editorial board

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