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Marketing

From blank page to published: Meet AI Assistant✨

Sep 7, 2026 Comment on From blank page to published: Meet AI Assistant✨

The Cost of a Blinking Cursor Every social media manager knows this screen: a blank composer and a cursor, blinking, waiting for something to happen.

Marketing

The reality of sunk costs

Sep 7, 2026 Comment on The reality of sunk costs

Culture is built on the stability of persistence. Pop musicians have farewell tours that last for decades. The local print shop is still there, reliably

Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 Comment on Your Website Should Pre-Qualify Patients, Not Replace Intake

If you run a mental health practice, I want to save you from a mistake I see a lot. Trying to make your website do

Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 Comment on A client wants to cut your organic social budget? Here’s what to tell them

Why it matters In reading this post, marketers will gain a clear way to respond when a client questions organic social’s ROI. This post explains

Marketing

The lab, the factory and the dentist

Sep 6, 2026 Comment on The lab, the factory and the dentist

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work

Marketing

Homo Habilis

Sep 5, 2026 Comment on Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

Marketing

From blank page to published: Meet AI Assistant✨

Sep 7, 2026 0
Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

Jun 16, 2025 Comment on Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered

If you’ve ever stared down a sea of bland AI content and whispered, “Is this

News

Addressing SEO Mistakes That Can Hurt Your Rankings

Jun 16, 2025 Comment on Addressing SEO Mistakes That Can Hurt Your Rankings

SEO, or Search Engine Optimization, is like the magic wand for small businesses and solopreneurs

Marketing

The actual recession marketing tactics that helped brands survive + how your team can implement them

Jun 16, 2025 Comment on The actual recession marketing tactics that helped brands survive + how your team can implement them

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer

Marketing

The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers

Jun 16, 2025 Comment on The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers

You know that moment when you stumble on a brilliant growth tactic hidden in a

Marketing

Orange cars

Jun 16, 2025 Comment on Orange cars

In a given neighborhood, just about all the cars are the same. There are few

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Posts

  • From blank page to published: Meet AI Assistant✨
  • The reality of sunk costs
  • Your Website Should Pre-Qualify Patients, Not Replace Intake
  • A client wants to cut your organic social budget? Here’s what to tell them
  • The lab, the factory and the dentist
Marketing

From blank page to published: Meet AI Assistant✨

Sep 7, 2026 0
Marketing

The reality of sunk costs

Sep 7, 2026 0
Investments

Your Website Should Pre-Qualify Patients, Not Replace Intake

Sep 7, 2026 0
Marketing

A client wants to cut your organic social budget? Here’s what to tell them

Sep 7, 2026 0
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
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