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G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift

If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations, content

Is it helping? You wouldn’t stay by passively if someone else was beating you up. Perhaps we shouldn’t accept it when we do it.

Why it matters In reading this blog, marketers stretched across multiple functions, or leaders deciding whether to combine roles instead of hiring separately, will see

The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors

As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI