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The lab, the factory and the dentist

Sep 6, 2026 Comment on The lab, the factory and the dentist

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work

Marketing

Homo Habilis

Sep 5, 2026 Comment on Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

Marketing

An end to fully open networks

Sep 4, 2026 Comment on An end to fully open networks

If you have a phone, you can call anyone you like. The recipient doesn’t have to answer, but the network is an open API, available

Marketing

What it is like to be a dog?

Sep 3, 2026 Comment on What it is like to be a dog?

We have no idea. Of course, there’s plenty of behavioral data. Say this phrase, or offer that treat, and this particular dog is likely to

Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 Comment on I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

The first time I saw my client’s brand in an AI answer, nobody had done anything to put it there. I was working through one

Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 Comment on Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could

Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Marketing

What it is like to be a dog?

Sep 3, 2026 0
Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 0
Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 0
Marketing

Flailing

Jul 12, 2025 Comment on Flailing

There isn’t much of a correlation between how fast you swim and how much energy

Marketing

The poetry machine

Jul 11, 2025 Comment on The poetry machine

[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not

Finance

How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

Jul 11, 2025 Comment on How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

At Buffer, we’re a fully remote and distributed team, which means that for most weeks

News

YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI

Jul 11, 2025 Comment on YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI

You already know YouTube is a great platform for reaching buyers. Lately, though, every conversation

Marketing

5 best CRMs for utilities in 2025

Jul 11, 2025 Comment on 5 best CRMs for utilities in 2025

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations,

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Posts

  • The lab, the factory and the dentist
  • Homo Habilis
  • An end to fully open networks
  • What it is like to be a dog?
  • I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Marketing

What it is like to be a dog?

Sep 3, 2026 0
Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 0
Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 0
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