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The lab, the factory and the dentist

Sep 6, 2026 Comment on The lab, the factory and the dentist

At the lab, they don’t know the right answer. They are explorers and scientists. If you’re not failing, you’re not trying hard enough. The work

Marketing

Homo Habilis

Sep 5, 2026 Comment on Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

Marketing

An end to fully open networks

Sep 4, 2026 Comment on An end to fully open networks

If you have a phone, you can call anyone you like. The recipient doesn’t have to answer, but the network is an open API, available

Marketing

What it is like to be a dog?

Sep 3, 2026 Comment on What it is like to be a dog?

We have no idea. Of course, there’s plenty of behavioral data. Say this phrase, or offer that treat, and this particular dog is likely to

Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 Comment on I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

The first time I saw my client’s brand in an AI answer, nobody had done anything to put it there. I was working through one

Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 Comment on Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could

Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Marketing

What it is like to be a dog?

Sep 3, 2026 0
Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 0
Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 0
Marketing

[Research Round-Up] The Latest Edition of “The CMO Survey” and a New Survey by EMARKETER

Jul 20, 2025 Comment on [Research Round-Up] The Latest Edition of “The CMO Survey” and a New Survey by EMARKETER

 (This month’s Research Round-Up features the Spring 2025 edition of “The CMO Survey” and a

Marketing

Lunging

Jul 20, 2025 Comment on Lunging

A useful metaphor from juggling: When you find yourself lunging for a ball or club,

News

What Is an Endless Customers Planning Session?

Jul 20, 2025 Comment on What Is an Endless Customers Planning Session?

If you’re like most growth-driven business leaders, you’ve likely been excited about a new business

News

Visibility is now the most important marketing metric

Jul 19, 2025 Comment on Visibility is now the most important marketing metric

👉️Subscribe | Forward | Advertise with us Follow us on LinkedIn 🔗 Hi {{first_name|there}}! Highlights

Marketing

Finding the difficult work

Jul 19, 2025 Comment on Finding the difficult work

It’s tempting to seek out the easy gigs and the straightforward projects. But of course,

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Posts

  • The lab, the factory and the dentist
  • Homo Habilis
  • An end to fully open networks
  • What it is like to be a dog?
  • I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs
Marketing

The lab, the factory and the dentist

Sep 6, 2026 0
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Marketing

What it is like to be a dog?

Sep 3, 2026 0
Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 0
Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 0
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