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Marketing

Homo Habilis

Sep 5, 2026 Comment on Homo Habilis

We called them this because they used tools. The first proto-humans to clearly do so. The question that we need ask ourselves today, “Are you

Marketing

An end to fully open networks

Sep 4, 2026 Comment on An end to fully open networks

If you have a phone, you can call anyone you like. The recipient doesn’t have to answer, but the network is an open API, available

Marketing

What it is like to be a dog?

Sep 3, 2026 Comment on What it is like to be a dog?

We have no idea. Of course, there’s plenty of behavioral data. Say this phrase, or offer that treat, and this particular dog is likely to

Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 Comment on I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

The first time I saw my client’s brand in an AI answer, nobody had done anything to put it there. I was working through one

Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 Comment on Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could

Marketing

What high-citation brands do differently in AI search: The 2026 AEO playbook

Sep 2, 2026 Comment on What high-citation brands do differently in AI search: The 2026 AEO playbook

Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain

Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Marketing

What it is like to be a dog?

Sep 3, 2026 0
Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 0
Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 0
Marketing

What high-citation brands do differently in AI search: The 2026 AEO playbook

Sep 2, 2026 0
Marketing

The definition of a buyer persona [in under 100 words]

Aug 8, 2025 Comment on The definition of a buyer persona [in under 100 words]

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are

Investments

The “Brand vs. Activation” Debate Is a Capital Allocation Failure

Aug 8, 2025 Comment on The “Brand vs. Activation” Debate Is a Capital Allocation Failure

The endless “brand awareness vs sales activation” debate is rather like arguing whether it’s better

Investments

Is SEO Dead?

Aug 8, 2025 Comment on Is SEO Dead?

Short answer: Not yet. But SEO as we know it is dying. SEO used to

Investments

ChatGPT-5 Is Here: What Search Marketers Need to Know

Aug 8, 2025 Comment on ChatGPT-5 Is Here: What Search Marketers Need to Know

ChatGPT-5 is here. Rolling out to 700M+ weekly users. With it comes the usual hype

Marketing

Scarcity and abundance

Aug 8, 2025 Comment on Scarcity and abundance

There are two ways to think about achievement and the idea of getting ahead: Perhaps

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Posts

  • Homo Habilis
  • An end to fully open networks
  • What it is like to be a dog?
  • I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs
  • Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]
Marketing

Homo Habilis

Sep 5, 2026 0
Marketing

An end to fully open networks

Sep 4, 2026 0
Marketing

What it is like to be a dog?

Sep 3, 2026 0
Finance

I Built an AEO Content Workflow That Finds LinkedIn Gaps and Fills Buffer With Writer-Ready Briefs

Sep 2, 2026 0
Marketing

Using LinkedIn for AEO: How marketers can use social media to improve their AI visibility [experiment]

Sep 2, 2026 0
Marketing

What high-citation brands do differently in AI search: The 2026 AEO playbook

Sep 2, 2026 0
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