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Anticipating confusion

Oct 18, 2026 Comment on Anticipating confusion

I know that you know that taking this exit will get us to Sheridan Drive, but the person who’s likely to be driving down this

Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 Comment on The race to the bottom feels inevitable…

but it isn’t. A company wants web traffic, so it dumbs down content, builds listicles and grows. But then others become even dumber or more

Investments

Community Management Starts Before the First Reply

Oct 16, 2026 Comment on Community Management Starts Before the First Reply

Giving someone access to your social accounts is easy. Trusting them to talk to your customers is harder.  When you outsource community management, someone outside

Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 Comment on The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month

Marketing

A good worker

Oct 16, 2026 Comment on A good worker

The truth is, I’m not a good worker. I’ve had very few traditional jobs, and my performance on typical tasks was poor. Work the exact

Marketing

Transactional email: What it is and how it works

Oct 15, 2026 Comment on Transactional email: What it is and how it works

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already

Marketing

Anticipating confusion

Oct 18, 2026 0
Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 0
Investments

Community Management Starts Before the First Reply

Oct 16, 2026 0
Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 0
Marketing

A good worker

Oct 16, 2026 0
Marketing

Transactional email: What it is and how it works

Oct 15, 2026 0
Finance

We’re Hiring on Buffer’s Customer Support Team, Here’s What It’s Like to Work With Us

Sep 16, 2025 Comment on We’re Hiring on Buffer’s Customer Support Team, Here’s What It’s Like to Work With Us

One of the first hires we made at Buffer was for our customer support team,

Marketing

Consumer search behaviors are shifting, marketers — new data

Sep 16, 2025 Comment on Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google

Marketing

B2C vs. B2B marketing with AI: The industry trends every marketer should know

Sep 16, 2025 Comment on B2C vs. B2B marketing with AI: The industry trends every marketer should know

The beauty of freelancing for most of my decade-long career is that I’ve worked on

Marketing

Before we learn a new skill

Sep 16, 2025 Comment on Before we learn a new skill

The pre-work involves important choices: Am I willing to be wrong about the fact that

Marketing

Answered: Your biggest B2B social media questions

Sep 16, 2025 Comment on Answered: Your biggest B2B social media questions

Those B2B social media questions you’re afraid to ask? Consider them answered. Jordan Tennenbaum, B2B

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Posts

  • Anticipating confusion
  • The race to the bottom feels inevitable…
  • Community Management Starts Before the First Reply
  • The marketing automation model that drove 9x qualified lead growth in a secondary market
  • A good worker
Marketing

Anticipating confusion

Oct 18, 2026 0
Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 0
Investments

Community Management Starts Before the First Reply

Oct 16, 2026 0
Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 0
Marketing

A good worker

Oct 16, 2026 0
Marketing

Transactional email: What it is and how it works

Oct 15, 2026 0
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