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Facts and feelings

Jul 6, 2026 Comment on Facts and feelings

The world is like this and therefore I feel like that. That seems right. It’s raining, so I’m sad. The person cut me off in

Investments

Buyers have already decided before you know they exist

Jul 5, 2026 Comment on Buyers have already decided before you know they exist

Most B2B marketing budgets chase buyers who’ve already made up their mind. The real decision happens much earlier, in a research phase most businesses never

Marketing

How to Win With Buyers Before They Become Buyers

Jul 5, 2026 Comment on How to Win With Buyers Before They Become Buyers

In my last post, I introduced the concept of opportunistic learning. I wrote that information has become so abundant and easily accessible that business people

Marketing

The urgency paradox

Jul 5, 2026 Comment on The urgency paradox

The more often we succumb to the urgency of the moment, the more urgency we create. The next minute is probably not the last minute,

Marketing

Freedom

Jul 4, 2026 Comment on Freedom

Freedom is responsibility with a sexier name. 250 years in, democracy still matters. Click to upvote the ones that resonate and please share.

Marketing

How financial services firms run employee advocacy without compliance risk

Jul 3, 2026 Comment on How financial services firms run employee advocacy without compliance risk

Marketing wants to run an employee advocacy program. Legal says no, and financial services advocacy compliance is usually the reason cited. The conversation ends there,

Marketing

Facts and feelings

Jul 6, 2026 0
Investments

Buyers have already decided before you know they exist

Jul 5, 2026 0
Marketing

How to Win With Buyers Before They Become Buyers

Jul 5, 2026 0
Marketing

The urgency paradox

Jul 5, 2026 0
Marketing

Freedom

Jul 4, 2026 0
Marketing

How financial services firms run employee advocacy without compliance risk

Jul 3, 2026 0
Marketing

The poetry machine

Jul 11, 2025 Comment on The poetry machine

[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not

Finance

How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

Jul 11, 2025 Comment on How We Plan Retreats, After Hosting 14 over 12+ Years (+ Get Our Retreat Planning Playbook!)

At Buffer, we’re a fully remote and distributed team, which means that for most weeks

News

YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI

Jul 11, 2025 Comment on YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI

You already know YouTube is a great platform for reaching buyers. Lately, though, every conversation

Marketing

5 best CRMs for utilities in 2025

Jul 11, 2025 Comment on 5 best CRMs for utilities in 2025

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations,

Marketing

5 best CRM software for hotels in 2025

Jul 11, 2025 Comment on 5 best CRM software for hotels in 2025

Your hotel already has a lot to manage in its tech stack. Between your PMS,

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Posts

  • Facts and feelings
  • Buyers have already decided before you know they exist
  • How to Win With Buyers Before They Become Buyers
  • The urgency paradox
  • Freedom
Marketing

Facts and feelings

Jul 6, 2026 0
Investments

Buyers have already decided before you know they exist

Jul 5, 2026 0
Marketing

How to Win With Buyers Before They Become Buyers

Jul 5, 2026 0
Marketing

The urgency paradox

Jul 5, 2026 0
Marketing

Freedom

Jul 4, 2026 0
Marketing

How financial services firms run employee advocacy without compliance risk

Jul 3, 2026 0
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