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Anticipating confusion

Oct 18, 2026 Comment on Anticipating confusion

I know that you know that taking this exit will get us to Sheridan Drive, but the person who’s likely to be driving down this

Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 Comment on The race to the bottom feels inevitable…

but it isn’t. A company wants web traffic, so it dumbs down content, builds listicles and grows. But then others become even dumber or more

Investments

Community Management Starts Before the First Reply

Oct 16, 2026 Comment on Community Management Starts Before the First Reply

Giving someone access to your social accounts is easy. Trusting them to talk to your customers is harder.  When you outsource community management, someone outside

Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 Comment on The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month

Marketing

A good worker

Oct 16, 2026 Comment on A good worker

The truth is, I’m not a good worker. I’ve had very few traditional jobs, and my performance on typical tasks was poor. Work the exact

Marketing

Transactional email: What it is and how it works

Oct 15, 2026 Comment on Transactional email: What it is and how it works

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already

Marketing

Anticipating confusion

Oct 18, 2026 0
Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 0
Investments

Community Management Starts Before the First Reply

Oct 16, 2026 0
Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 0
Marketing

A good worker

Oct 16, 2026 0
Marketing

Transactional email: What it is and how it works

Oct 15, 2026 0
News

Signal to Story: How Creative Drives Advertising Performance with Spotify

Sep 18, 2025 Comment on Signal to Story: How Creative Drives Advertising Performance with Spotify

At Smartly Advance, the afternoon breakout session on Signal to Story brought a sharp focus

News

Power Shifts: Women Leading the Charge in Media and Creativity

Sep 18, 2025 Comment on Power Shifts: Women Leading the Charge in Media and Creativity

At Smartly Advance, a panel of trailblazing women leaders gathered to discuss how they are

News

Advertising Reimagined: Why Real Relationships Matter More Than Ever

Sep 18, 2025 Comment on Advertising Reimagined: Why Real Relationships Matter More Than Ever

At Smartly Advance in New York, Snap CEO Evan Spiegel and Smartly CEO Laura Desmond

News

The Future of Pharma Has Arrived: Advertising at the Speed of Science

Sep 18, 2025 Comment on The Future of Pharma Has Arrived: Advertising at the Speed of Science

At Smartly Advance, the spotlight turned to an industry that rarely dominates the advertising stage:

Finance

What Are the Best Ways to Improve Email Performance for Small Businesses?

Sep 18, 2025 Comment on What Are the Best Ways to Improve Email Performance for Small Businesses?

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Posts

  • Anticipating confusion
  • The race to the bottom feels inevitable…
  • Community Management Starts Before the First Reply
  • The marketing automation model that drove 9x qualified lead growth in a secondary market
  • A good worker
Marketing

Anticipating confusion

Oct 18, 2026 0
Marketing

The race to the bottom feels inevitable…

Oct 17, 2026 0
Investments

Community Management Starts Before the First Reply

Oct 16, 2026 0
Marketing

The marketing automation model that drove 9x qualified lead growth in a secondary market

Oct 16, 2026 0
Marketing

A good worker

Oct 16, 2026 0
Marketing

Transactional email: What it is and how it works

Oct 15, 2026 0
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