What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the
When we win by having someone else lose, we set up a conflict. It’s clear,
ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700
If I had a dollar for every time someone said “know your audience,” I could
I’m going to be real with you: I’m exhausted. We blinked, and it felt like