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The unreliable witness

Oct 13, 2026 Comment on The unreliable witness

It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections

Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 Comment on New: Build Claude dashboards with your Oktopost data

The big picture Picture this: The CMO asks what employee advocacy did for pipeline last quarter. Someone on the social team then spends an afternoon

Marketing

The best in the world is a local problem

Oct 12, 2026 Comment on The best in the world is a local problem

On a good day, my bongo score looks like this: Compared to all the people who have played this morning, it’s right at the top.

Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 Comment on How to calculate Earned Media Value for employee advocacy

What is Earned Media Value? Earned Media Value (EMV) puts a price on reach you didn’t pay for. It answers one question: if we’d bought

Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 Comment on [Research Round-Up] New Insights on Blog Performance and Blogging Practices

Source:  Orbit Media Studios (This month’s Research Round-Up discusses some of the major findings in Orbit Media’s 2026 survey regarding blog performance and blogging practices.

Marketing

Talent becomes media

Oct 11, 2026 Comment on Talent becomes media

Rivian has a new ad, starring Bill Murray. It’s not a great ad (more on that below) but the remarkable thing is that it features

Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
Marketing

8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know

Jan 7, 2026 Comment on 8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know

Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental

Marketing

To be sure

Jan 7, 2026 Comment on To be sure

Even though yeast is far more reliable than it used to be, many bakers still

News

The magic of tables

Jan 6, 2026 Comment on The magic of tables

Tables are becoming more prominent in online content. The post The magic of tables appeared

Marketing

Answer engine optimization trends in 2026: How AEO is transforming the landscape

Jan 6, 2026 Comment on Answer engine optimization trends in 2026: How AEO is transforming the landscape

Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand

Marketing

Choose a B2B social media solution backed by a B2B-first team

Jan 6, 2026 Comment on Choose a B2B social media solution backed by a B2B-first team

Why your B2B social media platform’s team matters B2B social media platform evaluations begin with

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Posts

  • The unreliable witness
  • New: Build Claude dashboards with your Oktopost data
  • The best in the world is a local problem
  • How to calculate Earned Media Value for employee advocacy
  • [Research Round-Up] New Insights on Blog Performance and Blogging Practices
Marketing

The unreliable witness

Oct 13, 2026 0
Marketing

New: Build Claude dashboards with your Oktopost data

Oct 13, 2026 0
Marketing

The best in the world is a local problem

Oct 12, 2026 0
Marketing

How to calculate Earned Media Value for employee advocacy

Oct 12, 2026 0
Marketing

[Research Round-Up] New Insights on Blog Performance and Blogging Practices

Oct 11, 2026 0
Marketing

Talent becomes media

Oct 11, 2026 0
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