Strategy Has Assimilated Many Aspects of Marketing, and That’s Not Necessarily Bad
“We are the Borg. You will be assimilated. Resistance is futile.” Over the past half century, strategy has become the primary mechanism senior company leaders
“It’s a bargain”
At some point, anything we buy feels like a bargain. Something needs to be worth
Why your employees aren’t sharing content (and how to fix it)
You launched an employee advocacy program, you created strong content, and you explained to your
The Golden Ratio and the Science of Phi
What do mathematicians, architects, logo designers, and neuroscientists have in common? They’re all fascinated by
Building blocks of marketing
The Method: Everyone who disagrees with you is right to do so–based on who they
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual
