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Marketing

You don’t need a better camera

Jun 26, 2026 Comment on You don’t need a better camera

They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or

Finance

Buffer Has a Home Page Now: Here’s Why and What it Means

Jun 25, 2026 Comment on Buffer Has a Home Page Now: Here’s Why and What it Means

The Buffer app has never really had a home page. You sign up, you go through onboarding, and you land in Publish — a queue,

Marketing

CRM administration: Roles and best practices guide

Jun 25, 2026 Comment on CRM administration: Roles and best practices guide

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust.

Marketing

Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

Jun 25, 2026 Comment on Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and

Marketing

Standby –> Intervention

Jun 25, 2026 Comment on Standby –> Intervention

Look around the room you’re in. There are dozens of electrically powered devices, each waiting for you to request their assistance. A toaster, six lights,

Marketing

Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Jun 25, 2026 Comment on Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Not every engagement on LinkedIn tells the same story. A like may indicate interest. But when someone saves a post to read later or sends

Marketing

You don’t need a better camera

Jun 26, 2026 0
Finance

Buffer Has a Home Page Now: Here’s Why and What it Means

Jun 25, 2026 0
Marketing

CRM administration: Roles and best practices guide

Jun 25, 2026 0
Marketing

Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

Jun 25, 2026 0
Marketing

Standby –> Intervention

Jun 25, 2026 0
Marketing

Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Jun 25, 2026 0
Marketing

Two kinds of useful specifications

Nov 29, 2025 Comment on Two kinds of useful specifications

Professionals use specs to invite others to participate in the work. One kind of spec

Investments

How Ecommerce Brands Actually Get Discovered In AI Search

Nov 28, 2025 Comment on How Ecommerce Brands Actually Get Discovered In AI Search

AI search is reshaping how ecommerce brands get discovered. One week, your products show up

Marketing

Build a better alternative to Black Friday

Nov 28, 2025 Comment on Build a better alternative to Black Friday

About thirty years ago, Jerry Shereshewsky invented “Cyber Monday” as an alternative to Black Friday.

Marketing

Gratitude and empathy

Nov 27, 2025 Comment on Gratitude and empathy

Empathy is difficult. I’m not you, I can’t imagine the path you’ve traveled, the stories

Finance

How AI Dictation Tools Changed The Way I Work (And Which Ones Are Worth It)

Nov 26, 2025 Comment on How AI Dictation Tools Changed The Way I Work (And Which Ones Are Worth It)

As an Engineering Manager at Buffer, I write a lot — Slack messages, proposals, code,

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Posts

  • You don’t need a better camera
  • Buffer Has a Home Page Now: Here’s Why and What it Means
  • CRM administration: Roles and best practices guide
  • Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
  • Standby –> Intervention
Marketing

You don’t need a better camera

Jun 26, 2026 0
Finance

Buffer Has a Home Page Now: Here’s Why and What it Means

Jun 25, 2026 0
Marketing

CRM administration: Roles and best practices guide

Jun 25, 2026 0
Marketing

Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

Jun 25, 2026 0
Marketing

Standby –> Intervention

Jun 25, 2026 0
Marketing

Measure deeper LinkedIn engagement with Saves & Sends in Social BI

Jun 25, 2026 0
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