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Marketing

Fit and Finish

Aug 29, 2026 Comment on Fit and Finish

Snap, crackle and pop. A set of German-made socket wrenches can turn a bolt in a similar way to a cheaper alternative, but it feels

Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 Comment on The Buffer Team Shipped 57 New Internal Tools in 5 Days

Last week, 72 people at Buffer stopped their regular work and spent the week building. It was our third company Build Week, and our most

Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 Comment on AEO mentions vs. citations: Key differences explained

If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that

Marketing

What’s next?

Aug 28, 2026 Comment on What’s next?

For fifteen or twenty years, this question is relentlessly answered, whether or not we ask it. After we learn fractions, the teacher moves on to

Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 Comment on How B2B marketers use social listening to surface buyer intent data

Why it matters In reading this blog, B2B marketing and sales ops teams will see where third-party intent data stops short. It shows anonymized, account-level

News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 Comment on Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories. The post

Marketing

Fit and Finish

Aug 29, 2026 0
Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 0
Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 0
Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
Finance

Our 7th Profit Share: Behind the $377,005 We Distributed to the Buffer Team

Feb 4, 2026 Comment on Our 7th Profit Share: Behind the $377,005 We Distributed to the Buffer Team

A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to

Marketing

Email marketing reporting: Our top best practices and tool recommendations for 2026

Feb 4, 2026 Comment on Email marketing reporting: Our top best practices and tool recommendations for 2026

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any

Marketing

Sorting

Feb 4, 2026 Comment on Sorting

A surprising amount of our time is spent sorting things to create value. They sort

Marketing

Introducing the Agentic Customer Platform

Feb 3, 2026 Comment on Introducing the Agentic Customer Platform

The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of

Marketing

How to structure pages for AEO and answer engines: A quick-start guide

Feb 3, 2026 Comment on How to structure pages for AEO and answer engines: A quick-start guide

The way consumers search for answers online has changed over the years. Instead of typing

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Posts

  • Fit and Finish
  • The Buffer Team Shipped 57 New Internal Tools in 5 Days
  • AEO mentions vs. citations: Key differences explained
  • What’s next?
  • How B2B marketers use social listening to surface buyer intent data
Marketing

Fit and Finish

Aug 29, 2026 0
Finance

The Buffer Team Shipped 57 New Internal Tools in 5 Days

Aug 28, 2026 0
Marketing

AEO mentions vs. citations: Key differences explained

Aug 28, 2026 0
Marketing

What’s next?

Aug 28, 2026 0
Marketing

How B2B marketers use social listening to surface buyer intent data

Aug 28, 2026 0
News

Show me the work: Overcoming AI’s impostor syndrome

Aug 27, 2026 0
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